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Connect - Collaborate - Create

We work with brands and rights holders building authentic partnerships through genuine collaboration, mutual understanding, relevance and shared ambitions.

OUR APPROACH & EXPERTISE

Commercial Creativity

Our focus is on delivering industry leading and innovative partnerships with purpose and positive impact.

Industry Know-how

Experience across both sides of the negotiation table enable us to achieve the best results for our clients.

Strategic and Insights Led

Harnessing the power of partnerships through real data, brand fit and of course, the mandatory "hunch".

Event Operations

Constant attention to detail and vast operational experience successfully delivering events across the world.

ABOUT US

At Global Playmakers, we’re not here to sell you a story; we’re here to be part of yours. With a journey that spans more than 20 years, we've been quietly working behind the scenes, supporting some of the most recognised names and upcoming brands.

We advise businesses who are striving to break new boundaries and reach new heights in a complex sports industry.

Global Playmakers is a sports marketing agency with extensive experience connecting and advising brands, rights holders and talent, delivering long-lasting and innovative partnerships that connect with fans and consumers globally.

An agency built on trust, transparency, honesty and hard work, has enabled us to ensure our clients lean on us for guidance and critical decisions.

OUR SERVICES

At Global Playmakers, we offer a range of services to help our clients achieve success.
From sponsorship advisory and brokerage, commercial support and event management, we have the expertise and experience to help you along your journey, whether this is long term victories or quick wins.

Partnership Advisory

We provide expert guidance and support to enable brands to understand the real value of creating emotional connections with customers through sports partnerships.

Commercial Support

Our commercial experience working with multiple rights holders, enables us to support ambitious properties with their commercial challenges providing advisory, creative and sales solutions to grow the partner portfolio.

Creative Partnership Brokerage

We specialise in forging dynamic partnerships between brands, athletes, and sports organisations, leveraging creativity and innovation to create mutually beneficial collaborations

Friendly Matches & Training Camps

We provide comprehensive support services for football clubs ranging from identifying, brokering and delivering international exhibition matches, to securing match oppositions for domestic games.

Event Management

We handle all aspects of event planning and execution, from conceptualization to logistics, ensuring seamless and memorable experiences for clients and participants alike in the dynamic world of sports.